The Roberts Play 10 had been in the range for over 10 years and needed a facelift. As well as bringing in the new Roberts Logo, the whole aesthetic needed improving to bring in a more minimal and tactile appearance – however crucially, without increasing the cost. The Play 11 has been a well received replacement with improvements in look, feel, sound and all without increasing the cost over the rather plasticky looking Play 10.
Audio Product Development Specialist
